March 20, 2012 • jpurcell • Healthcare • No Comments
It takes a lot of time and money to create a meaningful brand for a hospital. Marketing creates brochures, designs websites, sends newsletters, holds events and uses all types of communications to create a positive image. Unfortunately, it often seems like keeping the hospital’s messaging accurate and on-brand is a full time job. (more…)
January 30, 2012 • rhagel • Communications • No Comments
Build excitement and motivate employees to focus on your 2012 company goals with incentive and reward programs. Incentives are effective because they take advantage of an innate human characteristic; the need to be recognized and rewarded for one’s efforts. (more…)
December 12, 2011 • jpurcell • Communications Audit, ISO 9001:2008, Marketing Supply Chain, Retail • No Comments
Evaluating your marketing supply chain or going through a marketing operations audit can sound like a time-consuming and difficult process. Our clients often tell us that they believe an audit will likely prove beneficial, but they don’t always have the time or resources to devote to an in-depth marketing supply chain evaluation. (more…)
November 22, 2011 • jpurcell • Communications, Database Marketing, Direct Marketing, Financial • No Comments
The first 90 to 120 days are the most important time to engage new clients. During this time frame, customers are most active in purchasing new products and services. They are also more vulnerable to defection if their experience does not match their expectations. (more…)
November 3, 2011 • jteberg • Corporate Promotion, ISO 9001:2008, Marketing Supply Chain, Retail • No Comments
Today, marketing professionals face three challenges:
1. Finding money where money does not exist.
2. Optimizing their processes to get the most bang for their buck.
3. Measuring all marketing investments. (more…)
October 7, 2011 • rhagel • Corporate Promotion • No Comments
As we enter the 4th quarter, many companies begin to think of ways to say “thank you” to their loyal customers, employees and vendors. One long-established and effective way of way of saying thanks is to give holiday gifts. (more…)
September 21, 2011 • rgerstley • Automotive, Communications, Retail • No Comments
Making the Most of your selling opportunities
The key to successfully selling any product or service is for your customers to clearly understand ‘what’s in it for me?’ These three steps will help you effectively communicate your program’s benefits.
Let me use an automotive Certified Pre-Owned program to demonstrate. (more…)
August 26, 2011 • jpurcell • Healthcare, ISO 9001:2008 • No Comments
As you plan your hospital’s conversion to a new ‘Electronic Medical Record’ (EMR) system, you may find it valuable to consult with your current managed print supplier. We understand there are many good reasons to move away from paper based records, so we have taken a proactive approach. Fontis has leveraged our experience in assisting our hospital clients through the conversion and used it to build processes to consult and assist other hospitals as they move toward EMR. (more…)
August 9, 2011 • rhagel • Retail, Uniforms • No Comments
When discussing brand compliance, many marketers immediately think about achieving consistency in the message and graphic presentation. This may include web design, print collateral, POP materials and advertising. Surprisingly, uniforms are rarely part of the conversation. Now visualize the appearance of a typical employee, do they accurately project the brand you work so hard to build? (more…)
July 27, 2011 • jteberg • Automotive, Marketing Supply Chain • No Comments
If you’re trying to force one website to do everything, you may find that you’re losing your focus and your audience. Why not target your sites the way you target other media? Then combine that with on-demand ordering and you’ll service vertical markets with optimum efficiency and profit. (more…)
July 19, 2011 • rhagel • Communications • No Comments
I think most people agree; there is too much marketing “noise”. Noise – by marketing standards is not classified as actual sounds, but as an over abundance of irrelevant communications. Think about it this way, when you hear several songs playing at once, do you classify it as music or noise? But if you hear your favorite song played in the right environment, it can be a beautiful thing. (more…)
July 8, 2011 • jfries • Corporate Information, ISO 9001:2008 • No Comments
Earning ISO 9001:2000 certification (now 9001:2008) in 2003 is our kind of fun. Others might consider that level of rigorous documentation a pain. But process is part of our DNA. ISO certification gave us a chance to prove it. (more…)
July 1, 2011 • jpurcell • Direct Marketing • No Comments
Research shows that a good way to improve direct mail results is to combine printed mail with the benefits of digital (web and phone apps). Print offers the insurance of deliverability (so more prospects will see your offer) and it also gives you full control of design and presentation. Adding a digital component will add immediacy (instant contact and response), additional touch points and tracking ability to your promotion. Now the United States Postal Service wants to help convert you by providing a 3% discount on any direct mail piece that includes a Quick Response (QR) code for marketing purposes and is mailed in July or August. (more…)
June 24, 2011 • jteberg • Marketing Supply Chain • No Comments
The powers that be tell us that the recession is over. The economy seems to be moving again. And your marketing provider is encouraging you to start promoting yourself again. They’re right. You should. But are they the best partner? (more…)
June 15, 2011 • jfries • About Fontis • No Comments
How often have you wanted to ‘go to the top’ when working for a company. You were probably trying to insure your account was properly serviced and handled by someone that had a vested interest to make sure everything came out right. That is why dealing with an owner is appealing to almost everyone. You have someone who cares.
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June 14, 2011 • jpurcell • About Fontis • No Comments
Business is all about achieving financial success (for our clients and ourselves), but at Fontis Solutions we believe life is about more than business. Much is said these days about corporate social responsibility, but our work ethic has always included giving back to the community and working to make our actions as positive as possible. (more…)