St. Jude Heritage Medical Group is widely recognized as one of Southern California’s finest medical groups. They needed to target new residents to the market with a physician referral program that was completely managed from a central location, with consistent branding and measurable results. (more…)
Insight Imaging is a provider of diagnostic imaging services with approximately 50 centers across the U.S. and mobile imaging services provided to more than 300 hospitals. Their program relied on custom produced products that were held in inventory, which prevented local customization and the program could not track spending by cost center or salesperson. Their marketing team’s challenge was to get control of their corporate branding and control costs. (more…)
MemorialCare Health Services (MHS) is a highly respected provider of patient care services with seven facilities in Southern California. MHS was ordering more than 1,100 items from multiple vendors and releasing product from four separate warehouses. The process made it difficult to track inventory usage and assign costs. (more…)