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Fontis Solutions answers the business challenges of some of the world's largest companies.

Mazda Certified Pre-Owned – An Integrated Marketing Communications Solution

Fontis Manages Program to Give
Automaker Best Ever CPO Sales

Business challenges

Mazda’s Certified Pre-Owned (CPO) sales had stalled. CPO is critical in helping dealers strengthen used vehicle sales, raise revenues for parts and service, boost brand reputation and increase the residual value of new cars. Dealership participation was at a rate that was well below Mazda’s goal.

Fontis answers

Fontis took over management of the program throughout the marketing supply chain, developing a multimedia campaign and strategy, providing all materials from brand identity design to production and distribution.

Results

“We are off to a great start and I look forward to continuing our work together!”
– Marketing Manager, Mazda Remarketing & CPO

Fontis specializes in integrated communication programs that blend print, promotional and digital communications from marketing, sales training, human resources and internal operations. So programs are fully communicated to your customers and staff. We’re doing it for Mazda CPO. Contact us today and we’ll show you how we can do it for you.