December 12, 2011 • jpurcell • Communications Audit, ISO 9001:2008, Marketing Supply Chain, Retail • No Comments
Evaluating your marketing supply chain or going through a marketing operations audit can sound like a time-consuming and difficult process. Our clients often tell us that they believe an audit will likely prove beneficial, but they don’t always have the time or resources to devote to an in-depth marketing supply chain evaluation.
It seems to me, the answer to the problem is to do a smaller, more targeted audit. There is no rule stating a company must turn an entire department upside-down to find more efficient ways to achieve their goals. Why not start by looking at one or two areas that need the most help and then perform follow-up audits down the road?
We took this targeted approach with our client, Ridemakerz. When we discussed how an audit might improve their marketing operations, they asked if we could use the same process to focus on finding a more flexible option for the packaging (Cruise Cases) they use in their stores. Click over to the recently-published Success Story to read how an audit performed by Fontis led to a faster turnaround and more flexibility without any increase in cost.
As you read through the Ridemakerz story, remember our ISO 9001 marketing audit processes takes most of the burden off of our clients. Often they find that a limited amount of effort can lead to very large benefits.
Give us a call and we will help you pin down the right place to start.