Today’s hospitals need to run efficiently. Helpful efficiency tools are those which truly allow staff to provide insightful and professional care to their many patients with the least amount of peripheral concerns. When operations are at their best, your staff can be at their best, and your hospital can reflect hospitality, focus, and order, exuding a sense of peace rather than stress. Good operations mean your staff is free to do their best work.
Hospital uniform programs, though they might seem unnecessary at first glance, help manage or prevent many things that can go wrong in a fast-paced, high-pressure setting, and contribute greatly to smooth operations. Here’s how a uniform program can add hospitality, focus, and order to your hospital. (more…)
Data collection is not just for big businesses. If you have a business that’s been around for at least a year, chances are, you already have plenty of data to use and from which to learn. Intentional data collection gives you more, so you can build your base of clues and indicators to the health and direction of your business.
But why bother with data collection if you don’t think you’ll have massive amounts of it with which to work? What if your operations aren’t that big? The truth is, even a modest amount of data can be analyzed and used to build your business, no matter the size. Data is about how you put it to work. And making the most of data is not relative to size. Helpful information is helpful information—whether that’s to improve a mega-corporation or a small operation. Here’s how it works. (more…)
June 5, 2018 • digitalmedia • Branding • Comments Off on Ensure Brand Compliance with These Tips
When you have multiple locations, it can be a benefit—and a wise move—to localize marketing campaigns. When you allow content assets to become contextualized, you’re speaking to the people in the regions you’re serving, allowing for local flexibility, and heightening your own potential for industry leadership.
May 29, 2018 • digitalmedia • Uniforms • Comments Off on Make a Good First Impression with Uniforms
From the first moment clients walk into your medical facility, they are taking stock of their surroundings. Their most pressing concerns are how they can get seen quickly and whether they will find thorough, compassionate care to meet their need and alleviate their concerns. In other words, they’re hoping they can trust you to take care of them, and they’re looking for signals that this trust won’t be misplaced.
Before a patient even meets a staff member face to face, the environment your hospital creates is already setting patients up for their experience with you, and uniforms are an important part of cultivating the right environment. You can make an excellent first impression with uniforms, setting the hospital-client relationship up for a great start. Here’s why uniform programs work. (more…)
May 22, 2018 • digitalmedia • marketing • Comments Off on Recruit Top Talent with Engaging Marketing Materials
When you’re recruiting, potential candidates will want to investigate your company. They’ll check out your website, Facebook, and LinkedIn, and read client reviews. But as you begin to approach onboarding, they’ll also be inspecting you through your marketing materials.
Marketing materials are an important consideration, as they influence HR as well as sales. Recruits will be interacting closely with you through HR, training, and other onboarding documents. What message will you be sending them? And how do you get it right? (more…)
May 15, 2018 • digitalmedia • Uniforms • Comments Off on How Uniform Programs Benefit Your Hospital
Uniforms provide standard dress for your employees, helping them stay comfortable, mobile, and protected all day. But uniforms also go far beyond their basic practical function. A great uniform program speaks volumes for your hospital, both inside and outside its walls.
The power of uniforms lies in their visual aspect. Your best business image, consistent branding, hospital organization, and a sense of unity and pride can all be achieved with the help of uniforms. If implemented strategically and in line with other branding, uniforms are a natural and effective extension of your marketing department. Here’s why. (more…)
May 8, 2018 • digitalmedia • marketing • Comments Off on Quantifying Direct Mail Campaigns
For top marketing strategies, print is non-optional. Nothing has ever quite replaced the appeal, flexibility, and effectiveness of print marketing. Paper is an evergreen marketing resource, and when aligned with a solid cross-media strategy, can play a significant role in helping gain, establish, and nurture client relationships.
However, print marketing can also be tricky. It’s one of your most expensive forms of outreach, and it needs to be worth the investment. Though the results of a campaign can’t always be predicted, and campaigns might take time to perfect, there are certain measurables that can help you assess your return on investment (ROI). Here is how to measure and shape a campaign to work for you. (more…)
April 24, 2018 • digitalmedia • marketing • Comments Off on The Power of Brochures for Your Business
When you think about traditional visual media that works particularly well for your industry, what comes to mind? Direct mail, flyers, and signage still comprise components of a tailored and integrated visual marketing strategy for sales. You want to employ these time-tested strategies with a track record for acquiring attention, announcing a presence in a community, introducing key staff or management, and highlighting seasonal promotions. You need bold branding impact without losing tangibility. (more…)
April 17, 2018 • digitalmedia • Branding • Comments Off on Build Your Brand with Customer Loyalty Programs
In business, you always want to drive sales. Your business doesn’t survive without fresh ideas and new clients. But you know to really add value to your company, make a significant contribution to your industry, and influence the communities you serve, you need a solid customer base with staying power. Alongside a loyal and hardworking team, customer loyalty is truly the most priceless attainment of good business.
But how do you build customer loyalty? There is no magic formula that works for everyone. But there are principles which, if properly executed and contextualized, help build a company culture in which clients remain for the long term. Customer loyalty programs are one simple yet effective strategy for encouraging customers to become brand ambassadors and even significant friends. (more…)
April 10, 2018 • digitalmedia • Marketing Supply Chain • Comments Off on Tips for Compelling In-Store Signage
Your in-store signage plays a vibrant role in the daily life of your business. It welcomes customers, orients them to your store, draws people in, directs them to departments and products, and guides them to promotions. Because it has so many functions basic to your everyday success, your signage gets a lot of practical marketing mileage. It is something like a branded map. But hand-in-hand with its functionality, signage also needs to be compelling. It can and should advertise for your business. Here are eight tips to creating signage that does just that.