Let’s say, however, that you no longer need to be convinced about the importance of brand management. You’re ready to get to work building and improving what you have. Your brand is unique, and there are as many ways to implement Brand Management as there are companies, but there are a few foundational keys to success.
This is perhaps the most comprehensive task, and Fontis Solutions is ready to help you tackle it. Brand compliance involves ensuring your brand is recognizable and communicates univocally across channels and locations. It is heavily detailed and requires three elements to succeed: (more…)
Why are uniforms such an effective marketing tool? They provide a tangible interface with your company’s values like no other marketing channel can. Because they are worn by the employees who are living out your mission day to day, uniforms associate your brand with the crucial values your staff work to create: customer service and loyalty, relationship-building, and company credibility. Uniforms set customers up to expect great service, and great service connects your brand with a customer’s mind. This creates a circuit, a feedback loop, of marketing power. (more…)
July 24, 2018 • digitalmedia • Corporate Promotion • Comments Off on Tips for a Successful Trade Show Booth
At trade shows you can get a lot of work done for your business, but only if you put in your share of effort to prepare. Work on your trade show booth so it can work for you.
So what does it take to stand out at a trade show? Here are some tips for getting your booth ready for the big week. (more…)
July 17, 2018 • digitalmedia • Success Stories • Comments Off on Use Employee Incentive Programs to Help Staff Your Hospital
On top of daily management tasks, you need to plan how to help employees pitch in extra when needed. Staffing incentives are more than just rewards for a job well done. They are regular, organized, and strategic tools that add to the life and health of a hospital or medical center by extending appreciation and well-deserved recognition. They protect, motivate, and can turn around a stress-filled atmosphere. Here is what staffing incentives can add to your hospital’s staff, HR, and recruiting efforts. (more…)
July 10, 2018 • digitalmedia • Communications • Comments Off on 7 Reasons Why Your Business Needs CRM
A CRM (Customer Relationship Management) system is one of the most helpful data and marketing tools available today. Companies that fully implement a CRM system have seen increased sales and expanded customer relationships, coordinated goals, and unified customer communications across their team. In a world of overwhelming data, CRM helps cut a clear path and give you objectives and next steps for efficient data use and relationship-building.
July 2, 2018 • digitalmedia • marketing • Comments Off on How a Marketing Consultant Can Help Your Business
What value does a marketing consultant bring to your business? You may wonder whether a marketing consultant is a worthwhile investment, especially if you already have a marketing or communications staff. But the fact is, you can’t see every corner of your business, and you can’t always see it clearly. Sometimes, you need an outside viewpoint. An expert opinion and a new creative energy can be a smart investment in your company. How does it work? (more…)
June 26, 2018 • digitalmedia • marketing • Comments Off on Why You Should Increase Your Email Marketing Budget
You receive an email. It’s totally relevant, even important. If you get to opening it, you skim through, nod, and then, with good intentions to flag it and come back to it, immediately forget. Why? Because you are inundated with emails.
A few years ago, marketers had to start asking: Are customers and clients burning out on email? Does email marketing still work?
The answer: absolutely. The truth is, though many of us swim through overflowing inboxes on a regular basis, the success of email marketing is undeniable. It is part of the reason our inboxes are overflowing!
To get your message out, you need to follow a few tricks of the trade. Don’t scale back. Here’s why you should actually increase your email marketing budget. (more…)
June 19, 2018 • digitalmedia • Uniforms • Comments Off on Why Your Hospital Needs a Uniform Program
Today’s hospitals need to run efficiently. Helpful efficiency tools are those which truly allow staff to provide insightful and professional care to their many patients with the least amount of peripheral concerns. When operations are at their best, your staff can be at their best, and your hospital can reflect hospitality, focus, and order, exuding a sense of peace rather than stress. Good operations mean your staff is free to do their best work.
Hospital uniform programs, though they might seem unnecessary at first glance, help manage or prevent many things that can go wrong in a fast-paced, high-pressure setting, and contribute greatly to smooth operations. Here’s how a uniform program can add hospitality, focus, and order to your hospital. (more…)
June 12, 2018 • digitalmedia • Database Marketing • Comments Off on The Importance of Data Collection for Your Business
Data collection is not just for big businesses. If you have a business that’s been around for at least a year, chances are, you already have plenty of data to use and from which to learn. Intentional data collection gives you more, so you can build your base of clues and indicators to the health and direction of your business.
But why bother with data collection if you don’t think you’ll have massive amounts of it with which to work? What if your operations aren’t that big? The truth is, even a modest amount of data can be analyzed and used to build your business, no matter the size. Data is about how you put it to work. And making the most of data is not relative to size. Helpful information is helpful information—whether that’s to improve a mega-corporation or a small operation. Here’s how it works. (more…)
June 5, 2018 • digitalmedia • Branding • Comments Off on Ensure Brand Compliance with These Tips
When you have multiple locations, it can be a benefit—and a wise move—to localize marketing campaigns. When you allow content assets to become contextualized, you’re speaking to the people in the regions you’re serving, allowing for local flexibility, and heightening your own potential for industry leadership.