September 25, 2018 • digitalmedia • Marketing Supply Chain • Comments Off on The Importance of Managing the Marketing Supply Chain
What would you say the success of your marketing team depends on most? Does it boil down to hiring? Corporate culture and vision? The size and management of your budget? Sticking to goals? Or keeping up with the latest trends?
The answer is, of course, all of these. However, there is still a missing piece to marketing success, and it might surprise you. (more…)
September 19, 2018 • digitalmedia • Print • Comments Off on Drive Down Cost and Improve Delivery with Print Management Programs
As a health services provider, your first priority is to care for your patients, their loved ones, and their caretakers. How does improved management of print materials relate to that priority?
You already know that excellence in marketing strategy gives hospitals an advantage in outreach, revenue building, hiring, innovation, and improving patient care. Print management is an important yet often neglected part of the efficiency processes tied to excellent marketing. Print management may seem at first glance like a luxury. However, it is designed to save large amounts of waste, time, and expended effort, as well as rescue a significant—perhaps surprisingly significant—portion of your marketing budget. (more…)
September 11, 2018 • digitalmedia • Uniforms • Comments Off on How Color-Coded Uniform Programs Influence Self-Image and Identity
Every day, hospital uniforms influence the self-image and professional identity of millions of medical personnel around the world. It all begins with the impression uniforms make on others. Again and again, studies and experience have shown that workplace appearance deeply matters to client and patient relationships, including in non-verbal communication, grooming and cleanliness, proper hygiene, trust, and perceptions of aptitude. In medical practice, these are non-negotiable. There is no question that your hospital’s reputation has a direct relationship to your employees’ workplace appearance. (more…)
September 4, 2018 • digitalmedia • Business Advice • Comments Off on Keep Your Staff Motivated with Incentive and Recognition Programs
Employee incentives don’t always need to come in the form of cash—nor should they. Financial rewards can easily become an end in themselves, removing attention from the longer term rewards of a fulfilling vocation, and sometimes creating friction between co-workers.
The right employee incentive and recognition programs are more creative. They focus on the long game and know how to implement non-monetary rewards to encourage achievement and healthy competition, while not clouding the inherent value of good work and a positive environment.
Here’s how the best strategic incentive programs work. (more…)
August 28, 2018 • digitalmedia • Business Advice • Comments Off on Signs It Is Time to Update Your Employee Training Materials
Are you able to tell when your training materials have lost effectiveness?
As excellent as your training materials may have been at their inception, many factors can lead to decreased quality and clarity. Time, brand development, staff or leadership changes, industry evolution, or shifts in technology may all leave you with training materials that not only look dated but also are not producing top-notch, on-brand training outcomes.
A slouching training packet or online program can be difficult to detect. Long-term use, for example, can lead you to take your materials’ effectiveness for granted. In these situations, it is easy to simply “plug and play,” sending the same materials to employees over the years and always focusing on the results rather than the process. Training materials that have lost their effectiveness frequently slip right under the radar.
You want your employees to be met with the right kinds of challenges and opportunities that lead to growth and further training. Whether you depend on print, online resources, or both, these important signs may indicate it’s time to update your training materials. (more…)
August 21, 2018 • digitalmedia • Branding • Comments Off on Benefits of Consistent Branding
Your brand doesn’t come out of nowhere. It’s work, and it takes time. Over the life of your business, your brand is in a continuous process of growth and change from the inside, while from the outside your brand morphs and adjusts over time to become that perfect representation of your ethos and goals.
Change, however, doesn’t mean inconsistency. A solid, consistent brand allows for plenty of growth without getting off track. Here’s why a consistent brand is so important. (more…)
August 13, 2018 • digitalmedia • Branding • Comments Off on Tips for Successful Brand Management
Let’s say, however, that you no longer need to be convinced about the importance of brand management. You’re ready to get to work building and improving what you have. Your brand is unique, and there are as many ways to implement Brand Management as there are companies, but there are a few foundational keys to success.
This is perhaps the most comprehensive task, and Fontis Solutions is ready to help you tackle it. Brand compliance involves ensuring your brand is recognizable and communicates univocally across channels and locations. It is heavily detailed and requires three elements to succeed: (more…)
August 7, 2018 • digitalmedia • Uniforms • Comments Off on Using Uniforms as an Effective Marketing Tool
Why are uniforms such an effective marketing tool? They provide a tangible interface with your company’s values like no other marketing channel can. Because they are worn by the employees who are living out your mission day to day, uniforms associate your brand with the crucial values your staff work to create: customer service and loyalty, relationship-building, and company credibility. Uniforms set customers up to expect great service, and great service connects your brand with a customer’s mind. This creates a circuit, a feedback loop, of marketing power. (more…)
July 24, 2018 • digitalmedia • Corporate Promotion • Comments Off on Tips for a Successful Trade Show Booth
At trade shows you can get a lot of work done for your business, but only if you put in your share of effort to prepare. Work on your trade show booth so it can work for you.
So what does it take to stand out at a trade show? Here are some tips for getting your booth ready for the big week. (more…)
July 17, 2018 • digitalmedia • Success Stories • Comments Off on Use Employee Incentive Programs to Help Staff Your Hospital
On top of daily management tasks, you need to plan how to help employees pitch in extra when needed. Staffing incentives are more than just rewards for a job well done. They are regular, organized, and strategic tools that add to the life and health of a hospital or medical center by extending appreciation and well-deserved recognition. They protect, motivate, and can turn around a stress-filled atmosphere. Here is what staffing incentives can add to your hospital’s staff, HR, and recruiting efforts. (more…)