August 21, 2018 • digitalmedia • Branding • Comments Off on Benefits of Consistent Branding
Your brand doesn’t come out of nowhere. It’s work, and it takes time. Over the life of your business, your brand is in a continuous process of growth and change from the inside, while from the outside your brand morphs and adjusts over time to become that perfect representation of your ethos and goals.
Change, however, doesn’t mean inconsistency. A solid, consistent brand allows for plenty of growth without getting off track. Here’s why a consistent brand is so important. (more…)
August 13, 2018 • digitalmedia • Branding • Comments Off on Tips for Successful Brand Management
Let’s say, however, that you no longer need to be convinced about the importance of brand management. You’re ready to get to work building and improving what you have. Your brand is unique, and there are as many ways to implement Brand Management as there are companies, but there are a few foundational keys to success.
This is perhaps the most comprehensive task, and Fontis Solutions is ready to help you tackle it. Brand compliance involves ensuring your brand is recognizable and communicates univocally across channels and locations. It is heavily detailed and requires three elements to succeed: (more…)