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7 Reasons Why Your Business Needs CRM

July 10, 2018 • digitalmedia • CommunicationsComments Off on 7 Reasons Why Your Business Needs CRM

A CRM (Customer Relationship Management) system is one of the most helpful data and marketing tools available today. Companies that fully implement a CRM system have seen increased sales and expanded customer relationships, coordinated goals, and unified customer communications across their team. In a world of overwhelming data, CRM helps cut a clear path and give you objectives and next steps for efficient data use and relationship-building.

What is CRM marketing?

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Calendars promote your business

Go to the Wall for your Customers

October 22, 2015 • jpurcell • Communications, Corporate PromotionComments Off on Go to the Wall for your Customers

What would you estimate the value of having your marketing message prominently displayed in front of your best prospects and customers is?  Even better, what if your prospect were likely to see and interact with your message every day for a year?  I am confident that it is worth more than the one to two pennies per day it will cost to produce a calendar.

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Huge Crowds for new White Castle Grand Opening in Las Vegas

March 17, 2015 • jpurcell • Communications, Corporate PromotionComments Off on Huge Crowds for new White Castle Grand Opening in Las Vegas

When Terrible Herbst wanted to bring another popular franchise to the Las Vegas strip, they decided to open  Nevada’s first White Castle.  To promote the new franchise they turned to Jim Cosgrove and Fontis Solutions. Together, Fontis and Terrible Herbst teamed up for a grand opening that far exceeded expectations.  Click here to learn what generated this opening day frenzy.

Manage brand image

Are Your Marketing and Sales Materials Lost?

May 7, 2014 • jpurcell • Brand Center, Branding, Communications, Marketing Supply ChainComments Off on Are Your Marketing and Sales Materials Lost?

Survey results suggest over 1/3 of your sales representatives are not using the right marketing materials.  Worse, if you rely on a third party salesforce such as independent contractors, dealers, or VAR’s, over 50% don’t know where to access the most up-to-date materials.  Sales productivity and opportunities for success drop every time your sales staff does not take advantage of the communication tools that were carefully crafted to establish your brand.

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Big Data

November 15, 2012 • jpurcell • Communications, Database Marketing, Direct MarketingComments Off on Big Data

That was the theme of the recent DMA Expo held by the Direct Marketing Association.  Starting with the keynote presentations and through the annual awards, the DMA showcased impressive results from companies managing almost unfathomable amounts of information to segment their customers, personalize their messaging, and track the results over multiple media.  It was truly impressive.

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Motivate and Inspire Through Effective Communication

January 30, 2012 • rhagel • CommunicationsComments Off on Motivate and Inspire Through Effective Communication

Build excitement and motivate employees to focus on your 2012 company goals with incentive and reward programs. Incentives are effective because they take advantage of an innate human characteristic; the need to be recognized and rewarded for one’s efforts. (more…)

Loyalty Marketing

Increase Customer Loyalty with Improved On-Boarding

November 22, 2011 • jpurcell • Communications, Database Marketing, Direct Marketing, FinancialComments Off on Increase Customer Loyalty with Improved On-Boarding

The first 90 to 120 days are the most important time to engage new clients.  During this time frame, customers are most active in purchasing new products and services. They are also more vulnerable to defection if their experience does not match their expectations. (more…)

CPO Automotive Program

Successfully Launch Your Next Program

September 21, 2011 • rgerstley • Automotive, Communications, RetailComments Off on Successfully Launch Your Next Program

Making the Most of your selling opportunities
The key to successfully selling any product or service is for your customers to clearly understand ‘what’s in it for me?’ These three steps will help you effectively communicate your program’s benefits.

  1. Educate your sales channel.
  2. Educate your customers at the point of purchase.
  3. Package and merchandise your products to create a story explaining why your product is better.

Let me use an automotive Certified Pre-Owned program to demonstrate.  (more…)

More Than Noise–Make Music with Your Communications

July 19, 2011 • rhagel • CommunicationsComments Off on More Than Noise–Make Music with Your Communications

I think most people agree; there is too much marketing “noise”. Noise – by marketing standards is not classified as actual sounds, but as an over abundance of irrelevant communications. Think about it this way, when you hear several songs playing at once, do you classify it as music or noise? But if you hear your favorite song played in the right environment, it can be a beautiful thing. (more…)