July 24, 2018 • digitalmedia • Corporate Promotion • Comments Off on Tips for a Successful Trade Show Booth
At trade shows you can get a lot of work done for your business, but only if you put in your share of effort to prepare. Work on your trade show booth so it can work for you.
So what does it take to stand out at a trade show? Here are some tips for getting your booth ready for the big week. (more…)
What would you estimate the value of having your marketing message prominently displayed in front of your best prospects and customers is? Even better, what if your prospect were likely to see and interact with your message every day for a year? I am confident that it is worth more than the one to two pennies per day it will cost to produce a calendar.
It’s September, so obviously it is time to think about the holidays. In particular, how should your company show gratitude and appreciation toward your customers and employees? Holiday gifts are a form of communication and therefore an extension of your brand. Gifts to employees and clients should line up with your organization’s values and standards because they directly reflect your company’s judgement and professionalism. With this in mind, here are five tips when considering the purchase of corporate holiday gifts.
It’s a gift, not a promotion
A gift is a sign of your appreciation. If your gift feels too much like a promotion, it may seem you are trying to capture one more sale, which works against the goodwill you are trying to build. It is fine (often expected) for your gift to include a company logo. Just be sure it is subtle and tastefully done.
Promotional products have a high reach and potential for top-of-mind recall, which makes them an excellent medium to increase and sustain brand awareness. Like other forms of advertising, the use of promotional products has a strong correlation with both customer acquisition and retention. Advertisers have used this medium in strategic ways to build loyalty, create awareness and increase new product trials.
Be it imprinted pens, t-shirts, coffee mugs, baseball caps, candy treats or the latest technology items, advertisers present customers with promotional products as a way to inform, educate and excite. Promotional products are the only advertising medium that has the ability to touch all 5 of the human senses and provide an undeniably positive impact on attitudes and behavior. When advertising specialties are used correctly and coordinated with your campaign, they can provide a measurable positive impact on sales. (more…)
When Terrible Herbst wanted to bring another popular franchise to the Las Vegas strip, they decided to open Nevada’s first White Castle. To promote the new franchise they turned to Jim Cosgrove and Fontis Solutions. Together, Fontis and Terrible Herbst teamed up for a grand opening that far exceeded expectations. Click here to learn what generated this opening day frenzy.
February 28, 2014 • jpurcell • Corporate Promotion • Comments Off on 2014 Trends for Promotional Products
Every year, Fontis sends executives, sourcing personnel and sales executives to the promotional product industry’s premier events. Recently, our representatives attended the annual PPAI Expo, which is the industry’s largest tradeshow, and the ASI Show! in Texas. These shows serve as the best forum for promotional product suppliers to announce new products and conduct strategic business meetings. Combined, the shows featured more than 1,500 exhibiting companies presenting well over 200,000 products. Blending education with supplier exhibits allows Fontis to stay up on new trends in the industry, and helps us to provide you with creative new ideas to promote your company, products and services.
Not too long ago I ventured through the appliance section at my local home improvement store. My oven is on the fritz and I thought this would be a great opportunity to do some research. The sales staff was busy helping other customers, so I walked aisle by aisle past countless stoves, ovens and refrigerators, and to my dismay, left the store without any information on the new appliances. (more…)
Today, marketing professionals face three challenges:
1. Finding money where money does not exist.
2. Optimizing their processes to get the most bang for their buck.
3. Measuring all marketing investments. (more…)
October 7, 2011 • rhagel • Corporate Promotion • Comments Off on Thoughtful Gift Giving: Make an Impact
As we enter the 4th quarter, many companies begin to think of ways to say “thank you” to their loyal customers, employees and vendors. One long-established and effective way of way of saying thanks is to give holiday gifts. (more…)