June 12, 2018 • digitalmedia • Database Marketing • Comments Off on The Importance of Data Collection for Your Business
Data collection is not just for big businesses. If you have a business that’s been around for at least a year, chances are, you already have plenty of data to use and from which to learn. Intentional data collection gives you more, so you can build your base of clues and indicators to the health and direction of your business.
But why bother with data collection if you don’t think you’ll have massive amounts of it with which to work? What if your operations aren’t that big? The truth is, even a modest amount of data can be analyzed and used to build your business, no matter the size. Data is about how you put it to work. And making the most of data is not relative to size. Helpful information is helpful information—whether that’s to improve a mega-corporation or a small operation. Here’s how it works. (more…)
That was the theme of the recent DMA Expo held by the Direct Marketing Association. Starting with the keynote presentations and through the annual awards, the DMA showcased impressive results from companies managing almost unfathomable amounts of information to segment their customers, personalize their messaging, and track the results over multiple media. It was truly impressive.
The first 90 to 120 days are the most important time to engage new clients. During this time frame, customers are most active in purchasing new products and services. They are also more vulnerable to defection if their experience does not match their expectations. (more…)