Blog

Get Free Advice

Sign up for automatic updates via email. We regularly share free business solutions!

Once confirmed, you'll receive an email from FeedBurner Email Subscriptions. Be sure to look for it, and that it has not been trapped by your spam filter.

Big Data

November 15, 2012 • jpurcell • Communications, Database Marketing, Direct MarketingComments Off on Big Data

That was the theme of the recent DMA Expo held by the Direct Marketing Association.  Starting with the keynote presentations and through the annual awards, the DMA showcased impressive results from companies managing almost unfathomable amounts of information to segment their customers, personalize their messaging, and track the results over multiple media.  It was truly impressive.

(more…)

Loyalty Marketing

Increase Customer Loyalty with Improved On-Boarding

November 22, 2011 • jpurcell • Communications, Database Marketing, Direct Marketing, FinancialComments Off on Increase Customer Loyalty with Improved On-Boarding

The first 90 to 120 days are the most important time to engage new clients.  During this time frame, customers are most active in purchasing new products and services. They are also more vulnerable to defection if their experience does not match their expectations. (more…)

QR code for Fontsi home page

2 for 1: Improve Your Direct Mail and Save on Postage!

July 1, 2011 • jpurcell • Direct MarketingComments Off on 2 for 1: Improve Your Direct Mail and Save on Postage!

Research shows that a good way to improve direct mail results is to combine printed mail with the benefits of digital (web and phone apps). Print offers the insurance of deliverability (so more prospects will see your offer) and it also gives you full control of design and presentation.  Adding a digital component will add immediacy (instant contact and response), additional touch points and tracking ability to your promotion.  Now the United States Postal Service wants to help convert you by providing a 3% discount on any direct mail piece that includes a Quick Response (QR) code for marketing purposes and is mailed in July or August. (more…)