That was the theme of the recent DMA Expo held by the Direct Marketing Association. Starting with the keynote presentations and through the annual awards, the DMA showcased impressive results from companies managing almost unfathomable amounts of information to segment their customers, personalize their messaging, and track the results over multiple media. It was truly impressive.
The first 90 to 120 days are the most important time to engage new clients. During this time frame, customers are most active in purchasing new products and services. They are also more vulnerable to defection if their experience does not match their expectations. (more…)
July 1, 2011 • jpurcell • Direct Marketing • Comments Off on 2 for 1: Improve Your Direct Mail and Save on Postage!
Research shows that a good way to improve direct mail results is to combine printed mail with the benefits of digital (web and phone apps). Print offers the insurance of deliverability (so more prospects will see your offer) and it also gives you full control of design and presentation. Adding a digital component will add immediacy (instant contact and response), additional touch points and tracking ability to your promotion. Now the United States Postal Service wants to help convert you by providing a 3% discount on any direct mail piece that includes a Quick Response (QR) code for marketing purposes and is mailed in July or August. (more…)