September 25, 2018 • digitalmedia • Marketing Supply Chain • Comments Off on The Importance of Managing the Marketing Supply Chain
What would you say the success of your marketing team depends on most? Does it boil down to hiring? Corporate culture and vision? The size and management of your budget? Sticking to goals? Or keeping up with the latest trends?
The answer is, of course, all of these. However, there is still a missing piece to marketing success, and it might surprise you. (more…)
June 5, 2018 • digitalmedia • Branding • Comments Off on Ensure Brand Compliance with These Tips
When you have multiple locations, it can be a benefit—and a wise move—to localize marketing campaigns. When you allow content assets to become contextualized, you’re speaking to the people in the regions you’re serving, allowing for local flexibility, and heightening your own potential for industry leadership.
April 17, 2018 • digitalmedia • Branding • Comments Off on Build Your Brand with Customer Loyalty Programs
In business, you always want to drive sales. Your business doesn’t survive without fresh ideas and new clients. But you know to really add value to your company, make a significant contribution to your industry, and influence the communities you serve, you need a solid customer base with staying power. Alongside a loyal and hardworking team, customer loyalty is truly the most priceless attainment of good business.
But how do you build customer loyalty? There is no magic formula that works for everyone. But there are principles which, if properly executed and contextualized, help build a company culture in which clients remain for the long term. Customer loyalty programs are one simple yet effective strategy for encouraging customers to become brand ambassadors and even significant friends. (more…)
April 10, 2018 • digitalmedia • Marketing Supply Chain • Comments Off on Tips for Compelling In-Store Signage
Your in-store signage plays a vibrant role in the daily life of your business. It welcomes customers, orients them to your store, draws people in, directs them to departments and products, and guides them to promotions. Because it has so many functions basic to your everyday success, your signage gets a lot of practical marketing mileage. It is something like a branded map. But hand-in-hand with its functionality, signage also needs to be compelling. It can and should advertise for your business. Here are eight tips to creating signage that does just that.
April 3, 2018 • digitalmedia • Branding • Comments Off on Signs It is Time to Rebrand Your Business
There’s a sense in which rebranding is all about small details. You reconsider dozens, hundreds of marketing details: colors, lines, wording, tone, tweets versus snaps. And then there’s a sense in which rebranding is a grand gesture: no matter how subtle the final details, a successful rebrand takes a great deal of savvy, foresight, and hard work, and announces to the world a new genesis for your company. So how do you know when it’s time to make that leap and rebrand, and when to stay the course? There are five points in your company’s life that signal the need to rebrand your business. (more…)
March 20, 2018 • digitalmedia • Branding • Comments Off on Leverage Your Brand During Training
No matter how outstanding the service you provide, your brand is the recognizable face and voice of your business in the world. It’s what attracts prospective customers. It’s what helps clients to remember you. It’s what gets you noticed as a preferred service provider among competitors. There’s nothing that can replace the power of genuine brand loyalty. And the headwater for brand loyalty lies with your employee training.
March 12, 2018 • digitalmedia • Branding • Comments Off on The Importance of Brand Management
When you hear the word, “brand,” what comes to mind? A catchy slogan? A logo on a product? Though these are key aspects of twenty-first century brand management, they no longer express the whole. Brand management today is a far more complex business than recognizable logos and catchphrases, as it has come to encompass every aspect of a company’s engagement with the world, both online and off. A good brand requires careful management. Here’s why it’s important to manage your brand, and why a good brand is so valuable to all your other efforts. (more…)
It’s September, so obviously it is time to think about the holidays. In particular, how should your company show gratitude and appreciation toward your customers and employees? Holiday gifts are a form of communication and therefore an extension of your brand. Gifts to employees and clients should line up with your organization’s values and standards because they directly reflect your company’s judgement and professionalism. With this in mind, here are five tips when considering the purchase of corporate holiday gifts.
It’s a gift, not a promotion
A gift is a sign of your appreciation. If your gift feels too much like a promotion, it may seem you are trying to capture one more sale, which works against the goodwill you are trying to build. It is fine (often expected) for your gift to include a company logo. Just be sure it is subtle and tastefully done.
Promotional products have a high reach and potential for top-of-mind recall, which makes them an excellent medium to increase and sustain brand awareness. Like other forms of advertising, the use of promotional products has a strong correlation with both customer acquisition and retention. Advertisers have used this medium in strategic ways to build loyalty, create awareness and increase new product trials.
Be it imprinted pens, t-shirts, coffee mugs, baseball caps, candy treats or the latest technology items, advertisers present customers with promotional products as a way to inform, educate and excite. Promotional products are the only advertising medium that has the ability to touch all 5 of the human senses and provide an undeniably positive impact on attitudes and behavior. When advertising specialties are used correctly and coordinated with your campaign, they can provide a measurable positive impact on sales. (more…)
There are risk and rewards associated with all actions. When shopping for promotional products, buying the item with the lowest price may allow your company to save some money, but what about the risks? These products will represent your company, so inferior quality can reflect a poor corporate image, but that is not the biggest risk. The risk of not meeting compliance regulations may be much worse, leading to bad public relations and possibly large fines.