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Manage brand image

Are Your Marketing and Sales Materials Lost?

May 7, 2014 • jpurcell • Brand Center, Branding, Communications, Marketing Supply ChainComments Off on Are Your Marketing and Sales Materials Lost?

Survey results suggest over 1/3 of your sales representatives are not using the right marketing materials.  Worse, if you rely on a third party salesforce such as independent contractors, dealers, or VAR’s, over 50% don’t know where to access the most up-to-date materials.  Sales productivity and opportunities for success drop every time your sales staff does not take advantage of the communication tools that were carefully crafted to establish your brand.