July 2, 2018 • digitalmedia • marketing • Comments Off on How a Marketing Consultant Can Help Your Business
What value does a marketing consultant bring to your business? You may wonder whether a marketing consultant is a worthwhile investment, especially if you already have a marketing or communications staff. But the fact is, you can’t see every corner of your business, and you can’t always see it clearly. Sometimes, you need an outside viewpoint. An expert opinion and a new creative energy can be a smart investment in your company. How does it work? (more…)
June 26, 2018 • digitalmedia • marketing • Comments Off on Why You Should Increase Your Email Marketing Budget
You receive an email. It’s totally relevant, even important. If you get to opening it, you skim through, nod, and then, with good intentions to flag it and come back to it, immediately forget. Why? Because you are inundated with emails.
A few years ago, marketers had to start asking: Are customers and clients burning out on email? Does email marketing still work?
The answer: absolutely. The truth is, though many of us swim through overflowing inboxes on a regular basis, the success of email marketing is undeniable. It is part of the reason our inboxes are overflowing!
To get your message out, you need to follow a few tricks of the trade. Don’t scale back. Here’s why you should actually increase your email marketing budget. (more…)
May 22, 2018 • digitalmedia • marketing • Comments Off on Recruit Top Talent with Engaging Marketing Materials
When you’re recruiting, potential candidates will want to investigate your company. They’ll check out your website, Facebook, and LinkedIn, and read client reviews. But as you begin to approach onboarding, they’ll also be inspecting you through your marketing materials.
Marketing materials are an important consideration, as they influence HR as well as sales. Recruits will be interacting closely with you through HR, training, and other onboarding documents. What message will you be sending them? And how do you get it right? (more…)
May 8, 2018 • digitalmedia • marketing • Comments Off on Quantifying Direct Mail Campaigns
For top marketing strategies, print is non-optional. Nothing has ever quite replaced the appeal, flexibility, and effectiveness of print marketing. Paper is an evergreen marketing resource, and when aligned with a solid cross-media strategy, can play a significant role in helping gain, establish, and nurture client relationships.
However, print marketing can also be tricky. It’s one of your most expensive forms of outreach, and it needs to be worth the investment. Though the results of a campaign can’t always be predicted, and campaigns might take time to perfect, there are certain measurables that can help you assess your return on investment (ROI). Here is how to measure and shape a campaign to work for you. (more…)
April 24, 2018 • digitalmedia • marketing • Comments Off on The Power of Brochures for Your Business
When you think about traditional visual media that works particularly well for your industry, what comes to mind? Direct mail, flyers, and signage still comprise components of a tailored and integrated visual marketing strategy for sales. You want to employ these time-tested strategies with a track record for acquiring attention, announcing a presence in a community, introducing key staff or management, and highlighting seasonal promotions. You need bold branding impact without losing tangibility. (more…)