September 19, 2018 • digitalmedia • Print • Comments Off on Drive Down Cost and Improve Delivery with Print Management Programs
As a health services provider, your first priority is to care for your patients, their loved ones, and their caretakers. How does improved management of print materials relate to that priority?
You already know that excellence in marketing strategy gives hospitals an advantage in outreach, revenue building, hiring, innovation, and improving patient care. Print management is an important yet often neglected part of the efficiency processes tied to excellent marketing. Print management may seem at first glance like a luxury. However, it is designed to save large amounts of waste, time, and expended effort, as well as rescue a significant—perhaps surprisingly significant—portion of your marketing budget. (more…)
February 27, 2018 • digitalmedia • Print • Comments Off on Marketing Materials – Paper Stock and Print Finishes
When it comes to choosing paper for your print needs, texture is the “voice” and feel of your project, and it speaks volumes without a single word. It bolsters your message, attracts readers, and calls attention to your materials. Multiple textures in a single project signals changes in tone and emphasizes calls to action. But which paper stock and print finishes are suitable for which jobs? And how should you make these investment decisions? Learning the ins and outs of paper selection begins with knowing your options. We will focus here on stock, weight, fiber, and finish. (more…)
February 20, 2018 • digitalmedia • Print • Comments Off on From Digital Immediacy to Print Permanency
Digital seems to be the medium breaking through all the new frontiers in marketing these days. The capacities of digital seem infinite. And if you don’t have a strong, integrated online and social media presence, you’re lagging far behind. But after centuries of newspapers, flyers, pamphlets, mail, and magazines, has the art of using paper in business really been dethroned?
As researchers compare print to digital in their overall effectiveness and appeal, paper is not only maintaining its old territory, it’s proving necessary to keep digital grounded. Digital marketing alone does not succeed without paper. Let’s take a look at some of the reasons for this, and why paper still has the sharp cutting edge. (more…)
January 2, 2018 • digitalmedia • Print • Comments Off on The Latest Trends in Print Marketing
Print marketing is still at the center of a successful marketing campaign. In the barrage of digital information, customers enjoy and even prefer interacting with businesses through print media. But the best solution includes a combination of print and digital, a merger ripe with possibility. With improvements and innovations emerging constantly from the blend of print and digital marketing, here are some of the latest trends in print marketing to give you an edge.
First we’ll begin with brushing up on two tried and true methods. (more…)