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Use Employee Incentive Programs to Help Staff Your Hospital

July 17, 2018 • digitalmedia • Success StoriesComments Off on Use Employee Incentive Programs to Help Staff Your Hospital

On top of daily management tasks, you need to plan how to help employees pitch in extra when needed. Staffing incentives are more than just rewards for a job well done. They are regular, organized, and strategic tools that add to the life and health of a hospital or medical center by extending appreciation and well-deserved recognition. They protect, motivate, and can turn around a stress-filled atmosphere. Here is what staffing incentives can add to your hospital’s staff, HR, and recruiting efforts. (more…)

Why Your Hospital Needs Color-Coded Scrubs

March 27, 2018 • digitalmedia • Medical DeviceComments Off on Why Your Hospital Needs Color-Coded Scrubs

The Importance of Color-Coded Scrubs

As many hospitals switch to color-coded scrub programs, they sometimes encounter initial resistance. To hospital staff, uniforms not only affect comfort and safety throughout the workday, but they may also be seen as a means of expressing personal style or identity. But color-coded scrubs are becoming such a vital means of hospitality toward patients and their loved ones, the ultimate results make getting through that initial change worth it. If you’re not yet convinced, consider the reasons below. And if you’re ready to make the change, you can use this as a guideline in conversations with your staff. (more…)

Are You Ready? Sunshine Act Reporting Requirements Have Started

January 20, 2014 • jpurcell • Marketing Supply Chain, Medical Device, Success Stories, UncategorizedComments Off on Are You Ready? Sunshine Act Reporting Requirements Have Started

For those in the pharmaceutical, medical device, biologics, or medical supply business, you should now be tallying up all remunerations provided by any member of your company to any physician or teaching hospital.  The new Sunshine Act law requires you to report everything valued at or above $10 per payment, or a total of $100 annually, between August 1 and December 31 of 2013. 

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Mazda CPO Sales Keep Growing

March 6, 2013 • jpurcell • AutomotiveComments Off on Mazda CPO Sales Keep Growing

A while back, Fontis Solutions posted a Success Story that discussed how we helped Mazda rebrand and market their Certified Pre-Owned (CPO) vehicles.  Auto Remarketing recently published a story that discusses the remarkable success of the program.  In the past 2 ½ years, Mazda has experienced incredible growth in CPO sales.  2011 showed sales increased by over 300% and 2012 sales grew at an additional 43.5%.  You can read the published story here.

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Who is Selling When the Sales Rep is Busy?

July 16, 2012 • jpurcell • Automotive, Corporate Promotion, Financial, RetailComments Off on Who is Selling When the Sales Rep is Busy?

Not too long ago I ventured through the appliance section at my local home improvement store. My oven is on the fritz and I thought this would be a great opportunity to do some research. The sales staff was busy helping other customers, so I walked aisle by aisle past countless stoves, ovens and refrigerators, and to my dismay, left the store without any information on the new appliances. (more…)

Use Technology to Protect Hospital Branding Standards

March 20, 2012 • jpurcell • HealthcareComments Off on Use Technology to Protect Hospital Branding Standards

It takes a lot of time and money to create a meaningful brand for a hospital. Marketing creates brochures, designs websites, sends newsletters, holds events and uses all types of communications to create a positive image.  Unfortunately, it often seems like keeping the hospital’s messaging accurate and on-brand is a full time job. (more…)

How to Keep Your Communication Audit Simple

December 12, 2011 • jpurcell • Communications Audit, ISO 9001:2008, Marketing Supply Chain, RetailComments Off on How to Keep Your Communication Audit Simple

Evaluating your marketing supply chain or going through a marketing operations audit can sound like a time-consuming and difficult process. Our clients often tell us that they believe an audit will likely prove beneficial, but they don’t always have the time or resources to devote to an in-depth marketing supply chain evaluation. (more…)

Loyalty Marketing

Increase Customer Loyalty with Improved On-Boarding

November 22, 2011 • jpurcell • Communications, Database Marketing, Direct Marketing, FinancialComments Off on Increase Customer Loyalty with Improved On-Boarding

The first 90 to 120 days are the most important time to engage new clients.  During this time frame, customers are most active in purchasing new products and services. They are also more vulnerable to defection if their experience does not match their expectations. (more…)

Marketing Supply Chain

Find Lost Dollars in Your Marketing Supply Chain

November 3, 2011 • jteberg • Corporate Promotion, ISO 9001:2008, Marketing Supply Chain, RetailComments Off on Find Lost Dollars in Your Marketing Supply Chain

 Today, marketing professionals face three challenges:

1. Finding money where money does not exist.
2. Optimizing their processes to get the most bang for their buck.
3. Measuring all marketing investments. (more…)

CPO Automotive Program

Successfully Launch Your Next Program

September 21, 2011 • rgerstley • Automotive, Communications, RetailComments Off on Successfully Launch Your Next Program

Making the Most of your selling opportunities
The key to successfully selling any product or service is for your customers to clearly understand ‘what’s in it for me?’ These three steps will help you effectively communicate your program’s benefits.

  1. Educate your sales channel.
  2. Educate your customers at the point of purchase.
  3. Package and merchandise your products to create a story explaining why your product is better.

Let me use an automotive Certified Pre-Owned program to demonstrate.  (more…)