September 11, 2018 • digitalmedia • Uniforms • Comments Off on How Color-Coded Uniform Programs Influence Self-Image and Identity
Every day, hospital uniforms influence the self-image and professional identity of millions of medical personnel around the world. It all begins with the impression uniforms make on others. Again and again, studies and experience have shown that workplace appearance deeply matters to client and patient relationships, including in non-verbal communication, grooming and cleanliness, proper hygiene, trust, and perceptions of aptitude. In medical practice, these are non-negotiable. There is no question that your hospital’s reputation has a direct relationship to your employees’ workplace appearance. (more…)
August 7, 2018 • digitalmedia • Uniforms • Comments Off on Using Uniforms as an Effective Marketing Tool
Why are uniforms such an effective marketing tool? They provide a tangible interface with your company’s values like no other marketing channel can. Because they are worn by the employees who are living out your mission day to day, uniforms associate your brand with the crucial values your staff work to create: customer service and loyalty, relationship-building, and company credibility. Uniforms set customers up to expect great service, and great service connects your brand with a customer’s mind. This creates a circuit, a feedback loop, of marketing power. (more…)
June 19, 2018 • digitalmedia • Uniforms • Comments Off on Why Your Hospital Needs a Uniform Program
Today’s hospitals need to run efficiently. Helpful efficiency tools are those which truly allow staff to provide insightful and professional care to their many patients with the least amount of peripheral concerns. When operations are at their best, your staff can be at their best, and your hospital can reflect hospitality, focus, and order, exuding a sense of peace rather than stress. Good operations mean your staff is free to do their best work.
Hospital uniform programs, though they might seem unnecessary at first glance, help manage or prevent many things that can go wrong in a fast-paced, high-pressure setting, and contribute greatly to smooth operations. Here’s how a uniform program can add hospitality, focus, and order to your hospital. (more…)
May 29, 2018 • digitalmedia • Uniforms • Comments Off on Make a Good First Impression with Uniforms
From the first moment clients walk into your medical facility, they are taking stock of their surroundings. Their most pressing concerns are how they can get seen quickly and whether they will find thorough, compassionate care to meet their need and alleviate their concerns. In other words, they’re hoping they can trust you to take care of them, and they’re looking for signals that this trust won’t be misplaced.
Before a patient even meets a staff member face to face, the environment your hospital creates is already setting patients up for their experience with you, and uniforms are an important part of cultivating the right environment. You can make an excellent first impression with uniforms, setting the hospital-client relationship up for a great start. Here’s why uniform programs work. (more…)
May 15, 2018 • digitalmedia • Uniforms • Comments Off on How Uniform Programs Benefit Your Hospital
Uniforms provide standard dress for your employees, helping them stay comfortable, mobile, and protected all day. But uniforms also go far beyond their basic practical function. A great uniform program speaks volumes for your hospital, both inside and outside its walls.
The power of uniforms lies in their visual aspect. Your best business image, consistent branding, hospital organization, and a sense of unity and pride can all be achieved with the help of uniforms. If implemented strategically and in line with other branding, uniforms are a natural and effective extension of your marketing department. Here’s why. (more…)
When discussing brand compliance, many marketers immediately think about achieving consistency in the message and graphic presentation. This may include web design, print collateral, POP materials and advertising. Surprisingly, uniforms are rarely part of the conversation. Now visualize the appearance of a typical employee, do they accurately project the brand you work so hard to build? (more…)