June 2, 2011 • jpurcell
Image Printing Solutions Changes Name to Fontis Solutions
IRVINE, Cal. – Image Printing Solutions has gone through a major evolution of services in its almost 30 years of business. It was time for an equally innovative brand revolution.
“We outgrew our print-based name,” says CEO Joe Fries. “Our brand needed to reflect who we are today and where we intend to go in the future.”
The new name – Fontis Solutions – stems from the Latin word for “source” and “fountain.”
“It suggests an always-on, go-to resource,” says Fries, “and that’s exactly what we are. You can draw upon our innovative services as much as you need. One of the most compelling examples is our Fontis Brand Center. We’ve perfected web-based, self-service ordering of branded items. Truly like the fountain, Fontis resources are ultimately scalable. Limitless in resource.”
Since its founding in 1983 as a provider of print and document management solution, Fontis has developed into a full service, creative resource. Whether it’s supply-chain management and online communications or printing and packaging, Fontis delivers unrivaled turnkey solutions. It works as a partner by scaling services to match the project. Clients can simply dip in for a little support or can channel Fontis into their operations as an extension of their marketing departments.
“Our clients routinely achieve outcomes that exceed their already high expectations,” says Fries. “In addition to providing turnkey, targeted direct marketing, clients increasingly turn to us for online ordering and streamlined inventory management.”
Fontis earned ISO 9001:2000 certification in 2008 and enjoys fulfillment accuracy that ranks among the industry’s highest. Its diverse client base includes Mazda, MemorialCare Health System, First American Title Company, Medtronic and Smart and Final.
Design That Speaks Volumes
Fontis’ new logo employs a geometric pattern that communicates the firm’s ordered, highly methodical systems. Multiple circles, symbolizing the company’s broad array of solutions, suggest a fountain of water radiating out from a central source. Fontis is cleanly embodied in the mark. The new tagline juxtaposes clients’ marketing problems with the assured strategic outcomes: “Business Challenges. Fontis Answers.”
“Fontis immediately helped us rein in costs and improve efficiencies,” says Martin Tyler, Vice President, Global Marketing at Endologix Corporation. “Letting Fontis manage our marketing supply chain made things much easier on the entire staff.”
Communicating a Reliable, Limitless Resource
Advertising and creative collateral will support Fontis’ customer-first, deep-resource positioning while an online Brand Center works to ensure consistent usage. A newly launched website includes interactive features that promote discussion and customer interaction.
“Our marketing now truly reflects the kind of dialogue and customization we bring to every customer challenge,” says Fries. “It feels good to bring our brand into alignment with how we walk our talk.
“We’re thinkers as well as doers, planners as well as producers. With Fontis Solutions, you get more than products, you get answers.”
About Fontis Solutions
Fontis Solutions is a business and marketing communications company that helps clients improve their return on all of their branded communication products. Fontis offers full-service marketing communications, packaging, digital product support, single-source supply-chain management and more. While it primarily serves clients in the Southern California region from its base in Irvine, Fontis supports clients worldwide. Its diverse client base includes Mazda, St. Joseph Health System, First American Financial Corp, Boston Scientific and Leslie’s Swimming Pool Supplies. The employee-owned company was founded in 1983 as Image Printing Solutions. It changed its name in 2011.