Mazda Certified Pre-Owned – An Integrated Marketing Communications Solution
Fontis Manages Program to Give
Automaker Best Ever CPO Sales
Mazda’s Certified Pre-Owned (CPO) sales had stalled. CPO is critical in helping dealers strengthen used vehicle sales, raise revenues for parts and service, boost brand reputation and increase the residual value of new cars. Dealership participation was at a rate that was well below Mazda’s goal.
Fontis took over management of the program throughout the marketing supply chain, developing a multimedia campaign and strategy, providing all materials from brand identity design to production and distribution.
- Provided dealership owners and general managers with sales education and training materials
- Customers reached through web advertising, dealer POS, brochures and in/on car information
- Kitted and distributed materials and instructed dealers on how to display
- Developed online ads (Auto Trader and Cars.com sites) and a CPO micro-website
- Delivered competitive analysis and a customer delivery kit
- BEST EVER Mazda CPO sales, beat year-over-year (YOY) by 239%, beat month-over-month (MOM) by 437 units or 183%
- BEST EVER number of CPO Enrolled dealers – up 100% YOY
- BEST EVER number of CPO Active dealers – 130% YOY
- BEST EVER CPO inventory – up 86% YOY
“We are off to a great start and I look forward to continuing our work together!”
– Marketing Manager, Mazda Remarketing & CPO
Fontis specializes in integrated communication programs that blend print, promotional and digital communications from marketing, sales training, human resources and internal operations. So programs are fully communicated to your customers and staff. We’re doing it for Mazda CPO. Contact us today and we’ll show you how we can do it for you.